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Project 07 Branding Branding & Creative
One Brand, Across Print & Digital
A promotional flyer designed, proofed and printed, then carried across into social media advertising so the campaign reads the same online and in hand.
Project overview
A fashion and footwear brand approached Toshworld to create promotional materials that could communicate its products professionally across both print and social media.
Toshworld handled the project from the initial creative direction and flyer design through proofing, print preparation, production and the development of supporting social media advertising creatives.
The requirement
The brand needed a promotional flyer that clearly presented its range of products and provided customers with an easy way to understand its offering and make contact.
Beyond the printed flyer, the client also required digital advertising creatives for social media, allowing the campaign's visual identity to remain consistent across both physical and online customer touchpoints.
Our approach
- 01
Content & creative direction
We reviewed the client's brand materials, product information, imagery and contact details, then established a visual direction suitable for both print and digital promotion.
- 02
Design & proofing
The promotional flyer was designed to organise the brand's products and key information into a clear visual hierarchy. The artwork was presented for review and proofing before being prepared for its final applications.
- 03
Print & digital production
Following approval, Toshworld prepared the artwork for printing and completed the flyer production. The creative direction was also adapted into social media advertising materials, giving the brand a consistent promotional presence across print and digital channels.
The result
The completed project provided the business with a coordinated set of promotional materials for both offline and online marketing.
Rather than treating the flyer and social media advertising as separate pieces, Toshworld carried the same visual direction across both formats — helping the brand present a more consistent identity wherever customers encountered its promotion.
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Services used
What went into this project.
Each service below links to what it includes, where it is typically used and how to order it.
All Services-
01
Branding & Creative · Flyers & Handbills
Flyer Design & Print Production
Flyers and handbills that put your offer directly in people's hands. -
02
Branding & Creative · Graphic Design
Creative Direction
Design for print and screen — flyers, posters, social graphics and more. -
03
Digital Solutions · Social Media & Digital Design
Social Media Ad Design
Graphics for social media, WhatsApp status and online campaigns.
More work
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